# Yousef Ghandour - OKRs Brainstorming Canvas (Highlights)  ## Highlights - It is very important to distinguish between lead and lag measures. - measures are lag measures since you can’t tell if you achieved them until after the fact, they are lagging indicators that you achieved your goal. - Lead measures, on the other hand, are something you control and have direct influence over. - The main goals of this framework - A balance between lag and lead measures - Impact Mapping - Business Model Canvas - How to use the OKRs Brainstorming Canvas - Objective column - don’t worry if it is not well-worded at this point. - The “Why?” column - “Why” is this important, - asking why multiple times to get to the root of what you are trying to achieve or deliver. - “3whys tree”