# Yousef Ghandour - OKRs Brainstorming Canvas (Highlights) ![rw-book-cover|256](https://readwise-assets.s3.amazonaws.com/static/images/article1.be68295a7e40.png) ## Metadata **Cover**:: https://readwise-assets.s3.amazonaws.com/static/images/article1.be68295a7e40.png **Source**:: #from/readwise **Zettel**:: #zettel/fleeting **Status**:: #x **Authors**:: [[Yousef Ghandour]] **Full Title**:: OKRs Brainstorming Canvas **Category**:: #articles #readwise/articles **Category Icon**:: 📰 **URL**:: [medium.com](https://medium.com/yousefghandour/okrs-brainstorming-canvas-c1b6e5f650a7) **Host**:: [[medium.com]] **Highlighted**:: [[2020-08-16]] **Created**:: [[2022-09-26]] ## Highlights - It is very important to distinguish between lead and lag measures. - measures are lag measures since you can’t tell if you achieved them until after the fact, they are lagging indicators that you achieved your goal. - Lead measures, on the other hand, are something you control and have direct influence over. - The main goals of this framework - A balance between lag and lead measures - Impact Mapping - Business Model Canvas - How to use the OKRs Brainstorming Canvas - Objective column - don’t worry if it is not well-worded at this point. - The “Why?” column - “Why” is this important, - asking why multiple times to get to the root of what you are trying to achieve or deliver. - “3whys tree”