# Wikipedia Authors - Business model canvas (Highlights) ![rw-book-cover|256](https://upload.wikimedia.org/wikipedia/commons/thumb/1/10/Business_Model_Canvas.png/1280px-Business_Model_Canvas.png) ## Highlights - Customer segments: To build an effective business model, a company must identify which customers it tries to serve. ([View Highlight](https://read.readwise.io/read/01kvysfe4f1hk1b39w0375td30)) ^1028714366