# Simon Sinek - How great leaders inspire action (Highlights)  ## Metadata **Review**:: [readwise.io](https://readwise.io/bookreview/25880832) **Source**:: #from/readwise **Zettel**:: #zettel/fleeting **Status**:: #x **Authors**:: [[Simon Sinek]] **Full Title**:: How great leaders inspire action **Category**:: #articles #readwise/articles **Category Icon**:: 📰 **URL**:: [www.youtube.com](https://www.youtube.com/watch?v=qp0HIF3SfI4) **Host**:: [[www.youtube.com]] **Highlighted**:: [[2023-03-30]] **Created**:: [[2023-04-04]] ## Note Great leaders and organizations inspire others not through what they do or how they do it, but by why they do it. By communicating why they do what they do, they are able to tap into the emotions of their followers and motivate them to take action. They inspire people to take action not because they have to, but because they want to and it is what they believe in. People don't buy what an organization does, they buy why they do it, and what they do is simply the proof. ## Highlights - Leaders hold a position of power or authority. But those who lead inspire us, whether they're individuals or organizations. We follow those who lead not because we have to, but because we want to; we follow those who lead not for them, but for ourselves. ([View Highlight](https://read.readwise.io/read/01gws8y32znfkzep58xvcgw7be)) ^500290881