# Joan Westenberg - Thin Desires Are Eating Your Life (Highlights)
## Metadata
**Review**:: [readwise.io](https://readwise.io/bookreview/57016040)
**Source**:: #from/readwise #from/reader
**Zettel**:: #zettel/fleeting
**Status**:: #x
**Authors**:: [[Joan Westenberg]]
**Full Title**:: Thin Desires Are Eating Your Life
**Category**:: #articles #readwise/articles
**Category Icon**:: 📰
**Document Tags**:: #favorite
**URL**:: [www.joanwestenberg.com](https://www.joanwestenberg.com/thin-desires-are-eating-your-life/)
**Host**:: [[www.joanwestenberg.com]]
**Highlighted**:: [[2025-12-22]]
**Created**:: [[2025-12-27]]
## Highlights
- A thick desire is one that changes you in the process of pursuing it.
A thin desire is one that doesn't. ([View Highlight](https://read.readwise.io/read/01kd34krwdk44gwaeqvysws559)) ^968799658
- The business model of most consumer technology is to identify some thick desire, find the part of it that produces a neurological reward, and then deliver that reward without the rest of the package. ([View Highlight](https://read.readwise.io/read/01kd34nn3c9e8yc81fqrywa253)) ^968799901
- Productivity apps give you the feeling of accomplishment without anything being accomplished. ([View Highlight](https://read.readwise.io/read/01kd34nz6ywkr5wgpkpsxgcty0)) ^968799934
- In each case, the thin version is easier to deliver at scale, easier to monetize, and easier to make addictive. ([View Highlight](https://read.readwise.io/read/01kd34pr9p2e1k5a3v9dr6j09n)) ^968799958
- Maybe because we've gotten good at giving people what they want in a way that prevents them from wanting anything worth having. ([View Highlight](https://read.readwise.io/read/01kd34q4kdddzyy731vvt9ba7f)) ^968799970
- You'll spend an afternoon doing something that cannot be made faster, producing something that you could have bought for four dollars, and in the process you'll recover some capacity for patience that the attention economy has been methodically stripping away. ([View Highlight](https://read.readwise.io/read/01kd34tz2dd6123z9yr16vky95)) ^968801096
- Build something that will never scale, never be monetized, never attract users. ([View Highlight](https://read.readwise.io/read/01kd34vrj6evzf5a8hm7awpbrm)) ^968801908