# Gustaf Alströmer - How To Talk To Users (Highlights)  ## Metadata **Review**:: [readwise.io](https://readwise.io/bookreview/40942782) **Source**:: #from/readwise #from/reader **Zettel**:: #zettel/fleeting **Status**:: #x **Authors**:: [[Gustaf Alströmer]] **Full Title**:: How To Talk To Users **Category**:: #articles #readwise/articles **Category Icon**:: 📰 **URL**:: [www.youtube.com](https://www.youtube.com/watch?v=z1iF1c8w5Lg) **Host**:: [[www.youtube.com]] **Highlighted**:: [[2024-05-27]] **Created**:: [[2024-06-02]] ## Highlights - The most important thing here is to not introduce your idea until maybe at the end of the call, or maybe not at all. Doing this too early can bias them in their answers. ([View Highlight](https://read.readwise.io/read/01hyy5asgfh8fvmyte8mzeemqr)) ^725345093 - Your role here in this interview is to listen, not to talk. There are some great techniques to get people to open up and talk about their problems, and one good one is to ask follow-up questions that are open-ended. ([View Highlight](https://read.readwise.io/read/01hyy5bezp952yvn2f6zcvgmtd)) ^725345113 - If you can watch them do this, that's even better. If they can screen share during the video call or show you their laptop as you're doing the interview and show you how they actually get the PDF report and what they do with it. ([View Highlight](https://read.readwise.io/read/01hyy5hyfn2yeaeyfqwseadqej)) ^725345553 - Remember, their job is to tell you about the problem. Your job is to think about what features to solve that problem. So, asking them about your job isn't really going to help you. ([View Highlight](https://read.readwise.io/read/01hyy5kj3bnm7j91ze4z2e4s6a)) ^725345743 - You want them to explain and give you as many concrete and real examples as possible. ([View Highlight](https://read.readwise.io/read/01hyy5mk9e14kh3z78revt1dfq)) ^725345779 - What you're here for during this interview is to deeply understand the problems, not actually come up with solutions. ([View Highlight](https://read.readwise.io/read/01hyy5pzdfzyr9xrzn5ftvct8b)) ^725345922 - Users don't have an incentive to say no to any additional features. If you ask for this feature or that feature, they'll probably say yes to everything. Right? You, however, are in charge of the project decisions and you have a lot more incentives than they have to figure out which features are the most important. ([View Highlight](https://read.readwise.io/read/01hyy5sydvp77myr0t4yj1nvqy)) ^725346068 - If you're using this tactic, do not tell them what to do. ([View Highlight](https://read.readwise.io/read/01hyy602tbxwmk1rjra1e9wwwv)) ^725346718 - Another good trick when you're doing this, either when you're listening or having them or recording them, is to have them speak their mind while they're doing. ([View Highlight](https://read.readwise.io/read/01hyy60x5acpwere287d0b7krg)) ^725346776