# Carl Pullein - "Principles Endure. Formulas Don't." (Highlights) ![rw-book-cover|256](https://images.squarespace-cdn.com/content/v1/511f0ff8e4b083811eaf612c/4ff52657-4044-4526-b911-620e6130accb/2024-08-05-Blog+Post+copy.jpg?format=1000w) ## Highlights - In all advertising success stories, there is a simple set of principles. Impact, Communication, persuasion. ([View Highlight](https://read.readwise.io/read/01j4gx7tccdbgxnbb0dkavzzyg)) ^754538068 - In the world of time management and productivity, there is also a set of three principles: collect, organise, and do. ([View Highlight](https://read.readwise.io/read/01j4gx88zvvp2cjnbxxd95efdq)) ^754538094