# Brad Dickason - Speed Is the Killer Feature (Highlights)  ## Highlights - The difference was speed. When you touched a Razr or a Palm phone, there was a delay. It felt sluggish and slow. Apple removed the delay between your finger tapping the screen and something happening. - If you can’t speed up a specific action, you can often fake it. Perceived speed is just as important as actual speed. Even if you can’t be fast, you should appear to be fast.