# Brad Dickason - Speed Is the Killer Feature (Highlights) ![rw-book-cover|256](https://readwise-assets.s3.amazonaws.com/static/images/article3.5c705a01b476.png) ## Metadata **Cover**:: https://readwise-assets.s3.amazonaws.com/static/images/article3.5c705a01b476.png **Source**:: #from/readwise **Zettel**:: #zettel/fleeting **Status**:: #x **Authors**:: [[Brad Dickason]] **Full Title**:: Speed Is the Killer Feature **Category**:: #articles #readwise/articles **Category Icon**:: 📰 **URL**:: [bdickason.com](https://bdickason.com/posts/speed-is-the-killer-feature/) **Host**:: [[bdickason.com]] **Highlighted**:: [[2021-03-13]] **Created**:: [[2022-09-26]] ## Highlights - The difference was speed. When you touched a Razr or a Palm phone, there was a delay. It felt sluggish and slow. Apple removed the delay between your finger tapping the screen and something happening. - If you can’t speed up a specific action, you can often fake it. Perceived speed is just as important as actual speed. Even if you can’t be fast, you should appear to be fast.