# Benedict Evans - Apple Intelligence and AI Maximalism (Highlights)  ## Metadata **Review**:: [readwise.io](https://readwise.io/bookreview/42004207) **Source**:: #from/readwise #from/reader **Zettel**:: #zettel/fleeting **Status**:: #x **Authors**:: [[Benedict Evans]] **Full Title**:: Apple Intelligence and AI Maximalism **Category**:: #articles #readwise/articles **Category Icon**:: 📰 **URL**:: [www.ben-evans.com](https://www.ben-evans.com/benedictevans/2024/06/20/apple-intelligence/) **Host**:: [[www.ben-evans.com]] **Highlighted**:: [[2024-07-03]] **Created**:: [[2024-07-27]] ## Highlights - Apple is drawing a split between a ‘context model’ and a ‘world model’. Apple’s models have access to all the context that your phone has about you, powering those features, and this is all private, both on device and in Apple’s ‘Private Cloud’. But if you ask for ideas for what to make with a photo of your grocery shopping, then this is no longer about your context, and Apple will offer to send that to a third-party world model - today, ChatGPT. ([View Highlight](https://read.readwise.io/read/01j1vmxb6mky7tb3ds7ym69tdr)) ^741309606