# Ben Thompson - Defining Aggregators (Highlights) ![rw-book-cover|256](https://stratechery.com/wp-content/uploads/2018/03/cropped-android-chrome-512x512-1.png) ## Highlights - This means that for aggregators, customer acquisition costs decrease over time; marginal customers are attracted to the platform by virtue of the increasing number of suppliers. ([View Highlight](https://read.readwise.io/read/01gwpq1v6w15qcd63434wkj40s)) ^499756813