# Ben Thompson - Defining Aggregators (Highlights) ![rw-book-cover|256](https://stratechery.com/wp-content/uploads/2018/03/cropped-android-chrome-512x512-1.png) ## Metadata **Review**:: [readwise.io](https://readwise.io/bookreview/25845415) **Source**:: #from/readwise **Zettel**:: #zettel/fleeting **Status**:: #x **Authors**:: [[Ben Thompson]] **Full Title**:: Defining Aggregators **Category**:: #articles #readwise/articles **Category Icon**:: 📰 **URL**:: [stratechery.com](https://stratechery.com/2017/defining-aggregators/) **Host**:: [[stratechery.com]] **Highlighted**:: [[2023-03-29]] **Created**:: [[2023-04-04]] ## Highlights - This means that for aggregators, customer acquisition costs decrease over time; marginal customers are attracted to the platform by virtue of the increasing number of suppliers. ([View Highlight](https://read.readwise.io/read/01gwpq1v6w15qcd63434wkj40s)) ^499756813